Arte en la Ruta transformed the Don Bosco district through an artistic intervention consisting of 10 strategically placed murals. This project, led in collaboration with the community council and local artists, began with the identification of key locations to highlight the neighborhood’s identity. Through workshops and consultations with the community, murals were designed to capture the cultural essence of the area. The initiative also included securing sponsors and creating a communication and branding strategy that amplified the project’s impact. Arte en la Ruta not only improved the urban landscape but also strengthened residents’ sense of belonging and pride, establishing itself as a model of artistic and social transformation.