{"id":381,"date":"2026-04-07T23:13:26","date_gmt":"2026-04-08T04:13:26","guid":{"rendered":"https:\/\/reurbe.com\/?post_type=servicio&#038;p=381"},"modified":"2026-04-07T23:36:43","modified_gmt":"2026-04-08T04:36:43","slug":"estrategia-comercial-basada-en-el-lugar-retail","status":"publish","type":"servicio","link":"https:\/\/reurbe.com\/es\/servicios\/estrategia-comercial-basada-en-el-lugar-retail\/","title":{"rendered":"Estrategia Comercial Basada en el Lugar (Retail)"},"content":{"rendered":"\n<div class=\"wp-block-group has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#ffffff;padding-top:48px;padding-right:24px;padding-bottom:48px;padding-left:24px\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#141B26;font-size:clamp(1.4rem,3vw,2rem);font-weight:700\">Qu\u00e9 <em style=\"font-style:italic;color:#1D9E75;\">es<\/em><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-reurbe-green-color has-alpha-channel-opacity has-reurbe-green-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-gray-600-color has-text-color has-link-color wp-elements-ecc1c0060129e13f0d8d17b530c94dc7\">Desarrollamos estrategias comerciales que se adaptan a realidades espaciales, audiencias<br>objetivo y necesidades sociales, creando retail que sirve a las comunidades y a la vez impulsa<br>el \u00e9xito econ\u00f3mico.<\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-gray-900-background-color has-background is-layout-constrained wp-container-core-group-is-layout-fa72c8b5 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--x-large);padding-bottom:var(--wp--preset--spacing--x-large)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-00f84694 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large has-custom-border\"><img decoding=\"async\" src=\"https:\/\/reurbe.com\/wp-content\/uploads\/2026\/04\/medium-shot-woman-with-electric-scooter-outdoors-scaled.jpg\" alt=\"\" style=\"border-radius:8px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-c7b3064f wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-white-color has-text-color has-x-large-font-size\" style=\"margin-top:0;margin-bottom:0;font-weight:700;line-height:1.2\">Qu\u00e9 <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-reurbe-green-color\"><em>incluye<\/em><\/mark><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-reurbe-green-color has-alpha-channel-opacity has-reurbe-green-background-color has-background\" style=\"margin-top:10px;margin-bottom:10px\"\/>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-c40a8074 wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list has-white-color has-text-color has-link-color has-medium-font-size wp-elements-ddeb255672a92a4f2623770314fa9633\">\n<li class=\"has-white-color has-text-color has-link-color wp-elements-9f922e5d8b46897221853013d6bce09c\">\u25cf An\u00e1lisis de mercado y estudios de factibilidad<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-8e02e5eae397e829f26e57801ffd1137\">\u25cf Programaci\u00f3n comercial y estrategias de mix de inquilinos<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-22bba765bc428ced0be453e90b5f38e5\">\u25cf Planificaci\u00f3n de activaci\u00f3n comercial<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-b0601b3632373165bc8ae1e5d4f3baec\">\u25cf Desarrollo comercial centrado en la comunidad<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-f2546a5bbeb9e0ecb37e928f415733b0\">\u25cf Estrategias de activaci\u00f3n pop-up y temporal<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#141B26;font-size:clamp(1.4rem,3vw,2rem);font-weight:700\">Nuestro <em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-reurbe-green-color\">enfoque<\/mark><\/em><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-reurbe-green-color has-alpha-channel-opacity has-reurbe-green-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-gray-600-color has-text-color has-link-color wp-elements-adaa994852214c064b4d13326b52f67a\">Entendemos que el retail exitoso no se trata solo de maximizar ingresos de corto plazo. Se trata<br>de crear vitalidad econ\u00f3mica que eleve la experiencia del lugar y responda a las necesidades<br>de la comunidad. Analizamos la intersecci\u00f3n entre espacio, comercio y comunidad para dise\u00f1ar<br>estrategias que funcionen para todos.<\/p>\n\n\n\n<div style=\"height:98px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-gray-900-background-color has-background is-layout-constrained wp-container-core-group-is-layout-fa72c8b5 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--x-large);padding-bottom:var(--wp--preset--spacing--x-large)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-00f84694 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-c7b3064f wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-link-color has-x-large-font-size wp-elements-b1d3b5a32d3028e44866671cad373cec\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><strong>Ideal <\/strong><\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-reurbe-green-color\"><strong><em>para<\/em><\/strong><\/mark><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-reurbe-green-color has-alpha-channel-opacity has-reurbe-green-background-color has-background\" style=\"margin-top:10px;margin-bottom:10px\"\/>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"line-height:2\" class=\"wp-block-list has-white-color has-text-color has-link-color wp-elements-ff17832ca618ace2b22438ffc7aee5c0\">\n<li class=\"has-white-color has-text-color has-link-color wp-elements-b6377e3effb617f2c19c9b9ed0c9b964\">An\u00e1lisis de mercado y estudios de factibilidad<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-6d6fddadbc63e2ae6c655c870ab6c6e7\">Programaci\u00f3n comercial y estrategias de mix de inquilinos<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-bbbcd51e0d6ba5f2586518335dd6182b\">Planificaci\u00f3n de activaci\u00f3n comercial<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-23a2ba49af35dd00ff3334cd8845ff8a\">Desarrollo comercial centrado en la comunidad<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-972ca7fde98869b718d021d01d942387\">Estrategias de activaci\u00f3n pop-up y temporal<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"463\" height=\"710\" src=\"https:\/\/reurbe.com\/wp-content\/uploads\/2026\/03\/7-Arte-Bosco.jpg\" alt=\"\" class=\"wp-image-202\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;object-fit:cover;width:600px;height:auto\" srcset=\"https:\/\/reurbe.com\/wp-content\/uploads\/2026\/03\/7-Arte-Bosco.jpg 463w, https:\/\/reurbe.com\/wp-content\/uploads\/2026\/03\/7-Arte-Bosco-196x300.jpg 196w, https:\/\/reurbe.com\/wp-content\/uploads\/2026\/03\/7-Arte-Bosco-8x12.jpg 8w\" sizes=\"auto, (max-width: 463px) 100vw, 463px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 es Desarrollamos estrategias comerciales que se adaptan a realidades espaciales, audienciasobjetivo y necesidades sociales, creando retail que sirve a las comunidades y a la vez impulsael \u00e9xito econ\u00f3mico. Qu\u00e9 incluye Nuestro enfoque Entendemos que el retail exitoso no se trata solo de maximizar ingresos de corto plazo. Se tratade crear vitalidad econ\u00f3mica que eleve [&hellip;]<\/p>\n","protected":false},"featured_media":377,"template":"","class_list":["post-381","servicio","type-servicio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/reurbe.com\/es\/wp-json\/wp\/v2\/servicio\/381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reurbe.com\/es\/wp-json\/wp\/v2\/servicio"}],"about":[{"href":"https:\/\/reurbe.com\/es\/wp-json\/wp\/v2\/types\/servicio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reurbe.com\/es\/wp-json\/wp\/v2\/media\/377"}],"wp:attachment":[{"href":"https:\/\/reurbe.com\/es\/wp-json\/wp\/v2\/media?parent=381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}