{"id":1187,"date":"2026-05-18T20:49:42","date_gmt":"2026-05-19T01:49:42","guid":{"rendered":"https:\/\/reurbe.com\/?post_type=proyecto&#038;p=1187"},"modified":"2026-05-18T21:23:08","modified_gmt":"2026-05-19T02:23:08","slug":"verano-canal","status":"publish","type":"proyecto","link":"https:\/\/reurbe.com\/en\/proyectos\/verano-canal\/","title":{"rendered":"Verano Canal"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Verano Canal is one of the most iconic cultural festivals of the season in Panama City, held on the steps of the Panama Canal Administration Building in Ancon. For its 2026 edition, reURBE led the event\u2019s sustainability strategy on behalf of Istmo Co. and the Panama Canal Authority, bringing together two complementary components under a single approach to cultural change. The first was ReACT, a behavioral change pilot designed to promote recycling and sustainable mobility through gamification: attendees earned points for actions such as recycling properly, arriving at the event via public transportation, or consuming responsibly, which could be redeemed for promotional prizes from the Canal. reURBE comprehensively led the initiative, from the design of the challenges and incentive mechanics to the technological coordination of the platform. The second component addressed the festival\u2019s operational chain by implementing sustainability guidelines for the 75 participating food stalls, accompanied by two training sessions designed and facilitated by reURBE to help micro-entrepreneurs incorporate best practices during the event. This project demonstrates how large-scale events can become active platforms for promoting sustainable habits, not only through messaging but also through designed experiences that engage attendees and operators as agents of change.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--large)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"group grid gap-2 w-full grid-cols-1 auto-rows-fr md:grid-cols-2 md:grid-rows-2\"><div class=\"size-full box-border overflow-hidden col-span-1 row-span-2\"><img decoding=\"async\" src=\"https:\/\/reurbe.com\/wp-content\/uploads\/2026\/05\/IMG_1281-scaled.webp\" alt=\"\" class=\"size-full! object-cover block\"\/><\/div><div class=\"size-full box-border overflow-hidden col-span-1 row-span-1 aspect-video\"><img decoding=\"async\" src=\"https:\/\/reurbe.com\/wp-content\/uploads\/2026\/05\/IMG_1276-scaled.webp\" alt=\"\" class=\"size-full! object-cover block\"\/><\/div><div class=\"size-full box-border overflow-hidden col-span-1 row-span-1 aspect-video\"><img decoding=\"async\" src=\"https:\/\/reurbe.com\/wp-content\/uploads\/2026\/05\/IMG_1286-scaled.webp\" alt=\"\" class=\"size-full! object-cover block\"\/><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Verano Canal es uno de los festivales culturales m\u00e1s emblem\u00e1ticos de la temporada en Ciudad de Panam\u00e1, celebrado en las escalinatas del Edificio de la Administraci\u00f3n del Canal de Panam\u00e1 en Anc\u00f3n. En su edici\u00f3n 2026, reURBE lider\u00f3 la estrategia de sostenibilidad del evento por encargo de Istmo Co. y la Autoridad del Canal de [&hellip;]<\/p>\n","protected":false},"featured_media":1190,"template":"","servicio_cat":[39,34],"etiqueta_proyecto":[],"class_list":["post-1187","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","servicio_cat-activaciones-y-gestion-de-programas","servicio_cat-estrategias-de-sostenibilidad"],"_links":{"self":[{"href":"https:\/\/reurbe.com\/en\/wp-json\/wp\/v2\/proyecto\/1187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reurbe.com\/en\/wp-json\/wp\/v2\/proyecto"}],"about":[{"href":"https:\/\/reurbe.com\/en\/wp-json\/wp\/v2\/types\/proyecto"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reurbe.com\/en\/wp-json\/wp\/v2\/media\/1190"}],"wp:attachment":[{"href":"https:\/\/reurbe.com\/en\/wp-json\/wp\/v2\/media?parent=1187"}],"wp:term":[{"taxonomy":"servicio_cat","embeddable":true,"href":"https:\/\/reurbe.com\/en\/wp-json\/wp\/v2\/servicio_cat?post=1187"},{"taxonomy":"etiqueta_proyecto","embeddable":true,"href":"https:\/\/reurbe.com\/en\/wp-json\/wp\/v2\/etiqueta_proyecto?post=1187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}