About Us
Dignifying Latin America, One Territory at a Time
ReURBE was founded on a simple belief: Latin America can be the destination where the best quality of life in the world is accessed. We exist to make that vision real by injecting life into territories, highlighting local identity, and activating spaces that create prosperity.
Our History
Why ReURBE?
Latin America is at an inflection point. Investment is flowing, cities are growing, and communities are demanding more from development. But too often, projects are built with imported models that ignore local context, or sustainability becomes a checkbox rather than a genuine commitment. ReURBE exists to bridge this gap.
The people behind
Our Team
Betty
Co-Founder
Harneet
Co-Founder
ReURBE is led by two partners who bring complementary expertise in institutional development, innovation ecosystems, commercial strategy, and operational excellence. We work with a network of specialized professionals—architects, designers, social workers, artists, experts—assembling the right team for each project's unique needs.
Our strength lies in our ability to navigate complex stakeholder landscapes, from community organizations to C-suites, from government agencies to international development institutions.
Our Process
How We Work Together
1. Discovery
1. Discovery
We begin by deeply understanding your project context, goals, constraints, and stakeholders. We conduct field visits, stakeholder interviews, and contextual analysis.
2. Strategy Development
2. Strategy Development
We co-create strategies with your team, integrating our expertise with your knowledge of the project and community.
3.
Acompañamiento a la Implementación
3. Implementation Support
We don't just hand over a plan—we support implementation through activation, partnership development, and ongoing consultation.
4. Measurement & Iteration
4. Measurement & Iteration
We establish clear metrics and work with you to measure impact and refine approaches based on results.
Collaboration
Our Partnerships
Official implementation partners for Latin America. We bring their AI planning tools into real urban contexts on the ground.
We bring Gehl's world-class human-scale urban design expertise into projects across Latin America.
Implementation partners for community research and stakeholder engagement.
Partners in sustainability consulting and implementation partners for Re/ACT, their behavior change platform for festival contexts.
Strategic partners in urban planning, activations, and commercial strategy across Latin America.
Associated architecture and design partners. We lead the research and conceptual design, they build it.