Ruta Central is a tourism and cultural initiative designed to highlight the history of the iconic buildings along Avenida Central, Panama City’s most important pedestrian boulevard. The project involved the creation of a tourist route featuring key stops that showcase the area’s historical and architectural significance.

In addition, interactive educational materials were designed to allow visitors to access information via QR codes at key locations. As an integral part of the project, a budget for its implementation was also developed, ensuring the technical and financial feasibility of the proposal. Ruta Central combines tactical urbanism, graphic design, and technology to revitalize the urban experience and boost domestic tourism.